byGeorge · Dating coaching in New York
Date smarter in New York.
I'm George, a former professional matchmaker with a background in data. Men get direct, practical coaching. Women get a guy's honest take. Either way, you stop guessing and start dating on purpose.
45 minutes · Fee credited toward any 1:1 package
Sound familiar?
You match, you message, and it fizzles.
Your profile gets attention, just not from the people you actually want to date.
You're great at your job. Dating is the one thing you can't seem to figure out.
Every article gives you the same generic advice, and none of it is about you.
It's not you. It's your system. Systems can be fixed.
Why George
A matchmaker’s instincts. A data nerd’s discipline.
A matchmaker's eye.
I used to set people up for a living. I know what makes someone say yes to a first date, and what makes them want a second.
Both sides of the table.
I've advised men and women on their dating lives, so I can tell you how the other side is likely reading you.
Data, not guesswork.
My background is in data infrastructure. We treat your dating life like a system: audit what's happening, find where it breaks, test changes, and measure what works.
New York, decoded.
I know how this city dates: the apps, the pace, and the difference between a first-date spot that works and one that doesn't.
For women
A guy’s honest take.
Your friends love you, so they tell you what you want to hear. I'll tell you what a guy is actually thinking.
Profile & photo review.
What men notice first, what they swipe on, and what makes them scroll past.
Decoding texts & behavior.
A straight read on his messages and mixed signals.
Date debriefs & red flags.
An honest outside opinion on a date, or on a guy.
Style & first impressions.
Candid feedback on your look, the venue, and the vibe.
For men
Direct advice. No fluff.
No pickup lines, no scripts. You get a clear plan and honest feedback from someone who used to set people up for a living.
Profile & app strategy.
Photos, bio, prompts, and which apps are worth your time.
1:1 coaching.
Strategy sessions, date debriefs, and a direct line for last-minute SOS moments.
Style & date prep.
Wardrobe upgrades, first-date plans, and the details that make a big first impression.
How it works
Three steps. No scripts.
01 — Book a Discovery Call.
45 minutes, $75. You'll fill out a short intake form first. The more you share, the more useful the call.
02 — Get your plan.
We pinpoint what's working and what isn't, then build a plan around what you want, not what's expected.
03 — Execute, measure, adjust.
We meet in person in NYC or by video, for 1–3 hours, scheduled around your life. We review results and adjust as we go. My goal is to lose you as a client.
As seen in
New York Post. Glamour. Metro. Miss Manhattan.
The best review I ever got was a wedding.
A couple I set up invited me to their wedding. They opened the ceremony by reading the email I sent to arrange their first blind date.
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Meet George
Playing matchmaker since second grade.
My first attempt at helping a friend “get the girl” was in second grade. It first worked in fifth grade. (I was a late bloomer, so I spent a lot of time studying social cues.) Born and raised in Florida, I fled for a better dating scene and landed in New York City.
After a few years in the events industry, I joined a dating concierge startup and became a professional matchmaker. Since then I've co-founded a tech startup (RIP), worked for the British government, and gone deep into financial technology and data. Somehow every conversation still circled back to dating.
byGeorge brings it all together: a matchmaker's instincts, a data person's discipline, and a New Yorker's network. And yes, I met my wife on Tinder. The apps work when you work them right.
FAQ
Fair questions.
Who do you work with?
Men and women dating in New York. Men get direct coaching. Women get a guy's honest take. General dating coaching is open to anyone, including LGBTQ+ daters.
Isn't this just one guy's opinion?
Yes, and that's the point. You get a candid read from a straight man who used to set people up for a living and has spent years hearing how dates really went. I'll also tell you when I'm biased.
Will you set me up with someone?
I'm a former matchmaker, but byGeorge is coaching. I help you find and win your own matches, and you keep those skills for good.
In person or virtual?
Both. We can meet in New York or by video, whichever fits your schedule.
What happens on the Discovery Call?
We talk through your goals, your history, and where things stall. You leave with a clearer read on your dating life, and if we're a fit, your $75 goes toward your package.
How much are packages?
Packages are tailored after the Discovery Call, based on what you need. The call fee is credited toward any 1:1 package.
Ready when you are
Don’t leave your love life to the algorithm.
Book a 45-minute Discovery Call. Bring your questions, your screenshots, and your horror stories.
45 minutes · Fee credited toward any 1:1 package
byGeorge · Date smart · New York City
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